Executive Summary
This case study aims to demonstrate the effectiveness of Django AI, an AI-powered social media advertising and marketing company, in boosting lead generation for a local small business based in Canada. We will analyze the challenges faced by the business, the strategies implemented by Django AI, the results achieved, and the key takeaways.
Business Background
Small Biz Canada (SBC) is a local family-owned bakery located in Toronto, Ontario. The business has been operating for the past five years and specializes in handcrafted artisan bread, pastries, and custom cakes. SBC relies heavily on walk-in customers and word-of-mouth referrals, but has struggled to generate leads and increase sales during the ongoing COVID-19 pandemic. .
Challenges Faced by Small Biz Canada
Limited brand awareness: SBC faced challenges in creating brand awareness due to a lack of marketing and advertising efforts.